In four months we built a full marketing stack for SV Service: SEO, Google Ads, GA4 analytics, and Google Business. The «Cleaning» cluster reached Google #1, ads run at 20–25% CTR, and the local profile boosts visibility on Google Maps. Result: 230+ calls, 35 online orders, and more leads without higher cost per lead.
As part of our organic SEO work, we implemented a full set of improvements to boost site visibility in Google search. We optimized key pages (installation, cleaning, gallery, contacts, reviews) and added lead forms to improve conversion. We built a semantic core of 200 queries in 4 groups, wrote meta tags, and created pricing, tables, and copy for service pages. We also listed the company in city business directories (Kyiv, Kharkiv, Dnipro, Odesa), strengthening local presence.
Results show broader rankings for brand queries and improved overall page visibility in Google. A standout win: the «Cleaning» cluster reached #1 in search results, showing strong relevance of optimized pages and well-matched semantics. These steps lay a solid foundation for organic traffic growth and stronger rankings for target queries.
Google Ads Report Summary
Full Google Ads setup: semantic core, new campaigns and ads with extensions (photos, address, phone, sitelinks), efficiency strategies, and CPC optimization. Ads now consistently rank first for key queries at minimal spend.
CTR improved from 7–10% to 15–20%, showing strong setup and ad relevance. The account uses imported conversions to optimize for target actions automatically.
Google Analytics Report Summary
Implemented GA4 and GTM for flexible user behavior tracking without constant code changes. Micro-conversions (phone clicks, contact views, leads, purchases) are tracked and imported into Google Ads for campaign optimization.
Built an interactive Looker Studio dashboard combining analytics, search, and ads data for real-time channel performance. This supports data-driven decisions, lower CPA, and scaling what works. The analytics stack is fully ready.
Google Maps Report Summary
As part of our Google Maps work, we fully configured the company profile in Google Business: added photos, work videos, service list, contact details, social links, and site integration. This created a full local search and maps presence, giving users complete company information before they visit the site.
After setup, the profile shows strong rankings for brand and target queries, confirmed by increased search visibility. We recorded a significant rise in traffic from Google Maps, plus the ability to use extended profile information in ads (address, phone, photo extensions). This makes the business more visible locally and creates an extra client acquisition channel without additional ad spend.
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