SEO + PPC + Local SEO
March–August 2026
In six months we built a full marketing stack for SV Climate: SEO, Google Ads, GA4 analytics, and Google Business. The site reached Google Top 3, ads run at 15–20% CTR, and the 5.0-rated Maps profile drives local traffic. Result: 150+ calls, 45 online orders, and a steady lead flow ahead of peak season.
We carried out comprehensive organic promotion: built a semantic core (110 queries, 4 groups), wrote meta tags, created service pages with pricing and copy, and removed a site clone that was hurting rankings. We also earned backlinks from government and educational institutions and local directories, boosting trust with search engines and LLMs.
In a short period we see positive growth of main keywords into the Top 3 and increased overall project visibility.
Full Google Ads setup: semantic core, new campaigns and ads with extensions (photos, address, phone, sitelinks), efficiency strategies, and CPC optimization. Ads now consistently rank first for key queries at minimal spend.
CTR improved from 7–10% to 15–20%, showing strong setup and ad relevance. The account uses imported conversions to optimize for target actions automatically.
Implemented GA4 and GTM for flexible user behavior tracking without constant code changes. Micro-conversions (phone clicks, contact views, leads, purchases) are tracked and imported into Google Ads for campaign optimization.
Built an interactive Looker Studio dashboard combining analytics, search, and ads data for real-time channel performance. This supports data-driven decisions, lower CPA, and scaling what works. The analytics stack is fully ready.
Created and fully configured the Google Business Profile, integrated with the site, added visuals, services, and contacts. Six positive reviews built an initial rating and brand trust.
These actions achieved Top 3 for «air conditioners Uzhhorod» and better map visibility for «installation» and «service». The profile is also indexed by AI systems (ChatGPT, etc.), opening extra client touchpoints.
Fill in the form and we will prepare a strategy tailored to your niche, website and budget.
